Coast Brewing Co.
Branding a California craft beer company.
Branding a California craft beer company.
Role: Creative Direction, Brand Identity, Brand Strategy, Concept, Art Direction, Naming, Design, Illustration, Advertising, Copywriting, Package Design, Photography, Motion Graphics, Website Design
Coast Brewing Co. is a Southern California craft beer company inspired by classic Southern California beach culture and the timeless freedom and spirit of surfing.
Ginto Nord was used for the logotype—a contemporary, playful, humanist typeface that mimics the rounded curves of ocean waves. I created custom illustrations that were used in combination with lifestyle photography to give the brand a youthful, laid-back vibe. A seasonal lineup of limited edition cans targeting specific markets features collaborations with surf artists and iconic photographers.
Ginto Nord was used for the logotype—a contemporary, playful, humanist typeface that mimics the rounded curves of ocean waves. I created custom illustrations that were used in combination with lifestyle photography to give the brand a youthful, laid-back vibe. A seasonal lineup of limited edition cans targeting specific markets features collaborations with surf artists and iconic photographers.
The brand color palette features a combination of warm and cool earth tones that are commonly found in the coastal environment.
