Element 14

Branding an innovative, superfood startup.

Role: Lead Designer, Brand Strategy, Brand Identity, Logo Design, Design, Art Direction, Advertising, Print Design, Package Design

Brand identity and package design for Element 14—a forward-thinking, health, superfood brand that utilizes silica, collagen, and vitamins in their products.

The challenge was to develop a brand identity, logo and package design for their first product line.

The brand mark was created as an empty periodic table frame that could be set on top of images and typography to emphasize the transparent nature of the brand. Forward pointing arrows and linear elements reflected the brand’s progressive nature.