Neff Headwear

Branding a Southern California, youth brand.

Role: Lead Designer, Brand Strategy, Branding, Design, Website Design, Digital Design, Advertising, Catalog Design, Print Design
Neff Headwear is a Southern California-based, youth, lifestyle brand targeted towards a Gen-Z audience interested in pop culture, fashion and music.

The challenge was to revitalize their existing D2C website, optimize it for mobile use and their growing e-commerce market. Additionally, a new B2B product sales catalog needed to be created for their entire product line. The challenge was organizing hundreds of products into an easy to read system that also accurately represented the brand.

Working in collaboration with the creative director, marketing director, senior designer, photographer and printer I was responsible for website design, catalog design, digital design, paid social ads and print design.

6-Month Results:

• 350% increase in YoY e-commerce revenue.

• 500% increase in website traffic.

B2B Sales Catalog & Print Design

The main challenge was to develop a tight but flexible grid system that could accommodate a large number of different-sized products.

Each section was color-coded and borders were used as a navigation system.