Solid Goods

Branding an innovative, eco-conscious, health and beauty startup.
Role: Lead Designer, Brand Strategy, Brand Identity, Design, Website Design, Motion Design
Branding and website design for Solid Goods—a startup that is disrupting the traditional bath, beauty and haircare industry by selling solid, eco-friendly products without using traditional plastic bottles.

The challenge was to develop a new brand identity and website that captured the fun, forward-thinking and socially-conscious nature of the brand.

The playful, contemporary branding was targeted towards a younger, hipper, eco-conscious, Gen-Z, mostly-female demographic. The pastel color palette and rounded curves reflect the shapes and colors of the products while contrasting solid and outlined text was used as device to emphasize the “solid” nature of the products.