Introducing a new health and beauty brand.
Role: Lead Designer, Brand Strategy, Art Direction, Brand Identity, Logo Design, Website Design, Motion Graphics, Design, Package Design

Brand identity, website and package design for startup Sunmasc. The initial product is an invisible, beauty mask “sun shield” that offers 24-hour outdoor sunscreen protection for athletes or those with sensitive skin.

Set against different color skin tones, faces were “masked” out in the shape of different shields while the secondary typography reflected the contours of the mask.