The Sounds of Coca-Cola

Advertising for a pop culture icon.
Role: Creative Direction, Branding, Brand Strategy, Concept, Art Direction, Design, Illustration, Motion Graphics, Copywriting, Campaign, Advertising
While Coca-Cola is easily recognizable by its iconic bottle shape or even the color red, the sounds of a Coke are arguably just as well known—the “pop” of the cap, the “fzz” of the carbonation and the “ahh” after taking your first sip define the Coca-Cola experience just as much.

Using typographic onomatopeia in the iconic brand colors, the campaign visualizes the sounds and experience of Coca-Cola across packaging, OOH billboard ads and posters, social media and an animated TV spot.