The Sounds of Coca-Cola
Advertising for a pop culture icon.
Advertising for a pop culture icon.
Role: Creative Direction, Branding, Brand Strategy, Concept, Art Direction, Design, Illustration, Motion Graphics, Copywriting, Campaign, Advertising
While Coca-Cola is easily recognizable by its iconic bottle shape or even the color red, the sounds of a Coke are arguably just as well known—the “pop” of the cap, the “fzz” of the carbonation and the “ahh” after taking your first sip define the Coca-Cola experience just as much.
Using typographic onomatopeia in the iconic brand colors, the campaign visualizes the sounds and experience of Coca-Cola across packaging, OOH billboard ads and posters, social media and an animated TV spot.
Using typographic onomatopeia in the iconic brand colors, the campaign visualizes the sounds and experience of Coca-Cola across packaging, OOH billboard ads and posters, social media and an animated TV spot.
