Re-branding a new, Australian fragrance brand.

Role: Branding, Brand Strategy, Advertising, Website Design, Package Design

Vescense is an eco-friendly, upscale, Australian skincare and fragrance startup focused on creating sustainable, environmentally-friendly products. Vegan and cruelty-free, they donate 3% of their profits to help clean the oceans.

The challenge was to create a brand identity, website and packaging that accurately reflected their premium, socially-conscious, brand view.

Reflecting the color of water, a monochromatic, minimalist, blue color palette was paired with ocean photography, geometric shapes, and an organic, contemporary, neo-Art Noveau typeface to create a fashionable, modern, nature-inspired look. The brand’s signature fragrances of air, water, earth and fire are represented by 4 distinct icons.